26.05.12

Co-owners Kyron Keogh and Present Mitchell said they are preparing for the busiest time of year for the suite, and believes that while others will play it safe over the next 12 months, Rox aims to buck that mode. It has also just invested £10,000 in training for its sales combine of more than 60 employees.

Mitchell said: “There is no doubt that we’re operating in a challenging atmosphere but we are bucking the trend and continuing to grow. We took a real endanger investing £1m into our Argyll Arcade store, particularly when you upon that we are surrounded by 30 other jewellers, however it has paid off and both sales and footfall have increased.

“In these bruiser times, retailers need to go that extra mile and that’s systematically what we’re doing – we’re investing in our people to play-act sure that every one of our customers gets the VIP treatment.”

Mitchell and Keogh said that while the festive aeon may be tough for many jewellers it has recognised a spike in footfall over the past seven days. “[The extend is] potentially a precautionary measure, as shoppers start to get their gifts in beginning to avoid the risk of severe weather as we get later into December,” said Mitchell.

Source: Professional Jeweller

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