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Wonderful Bowl Firsts Every Super Bowl is special, but Sunday’s transmit from Indianapolis will be unique for a few different reasons. For the first time ever, the Super Wheel will be available for streaming through Verizon mobile devices and online, where viewers will have access to multiple camera angles, last stats, and replays of Super Bowl ads.
Another first for NFL, the Disney Institute is training all volunteers in Indianapolis to certify the customer service at the Super Bowl is flawless.
The Disney partnership aligns with the guild’s “Fans First” initiative. Last year’s game in Dallas was plagued with problems.
Even the ads are stage set milestones and making headlines.
NBC has sold out of its ad inventory for the game air, averaging a record $3.5 million per 30-second quandary.
Incredibly, some ads sold for as much as $4 million. The average cost for a 30-later commercial in Super Bowl I was $42,000, or adjusted for inflation, $266,500.
Source: Fox News