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Many will recognise titanium for its use in gems design, especially men’s jewellery and wedding rings, and it has enjoyed a growing slice of the market-place in recent years. But titanium watches are big news; titanium timepieces have gone from being nook novelties to some of the bestsellers for UK watch retailers. And it is hardly a surprise; titanium is a more affordable selection in watchmaking compared to steel or gold and its lightweight nature is making it ever-more chimerical for oversized timepieces – something brands such as U-BOAT have been quick to pick up on, scheming timepieces that retail at several thousand pounds in the metal.
In the UK, brands such as Skagen and Boccia have been ready for some time selling titanium watches to astute customers on the sentry for something different. Both of these brands boast a particular design style: the Scandinavian look. Many of Skagen’s designs are silken, typically matt in finish and minimal in design. It is this that has made Skagen one of the bestselling brands in the UK. With Boccia the Scandi pattern remains, but the brand also produces sporty-looking chronographs, skeletonised dials and an atypical black titanium finish. Both Skagen and Boccia have women’s titanium timepieces, with smaller carton sizes, Swarovski crystal indices and touches of white ceramic and bi-flush titanium bracelets.
Source: Professional Jeweller