01.01.70

Undeterred by the sluggish economy, St. Valentine's Day is inspiring a steady stream of shoppers to stay J.Michael Jewelers, located at 370 Springfield Ave., in Berkeley Heights, NJ.

"Duty has been steady, and the activity around St. Valentine's Day began about a week ago," said Possessor Michael Bernardo. 

“Necklaces and earrings have been big for the last couple of weeks," said Bernardo, a graduate of the Gemological Set up of America, who purchased the shop in 1996 from the previous owner who established it in 1970. 

While one might meditate on that gold would be the most sought after item, Bernardo said the reality is the accurate opposite.

He said, "There's been a lot of interest in color stones and diamonds." 

Bernardo said that for him, jewelry is a 'fetich of beauty' and it is meant to be worn and adorned. It is not necessarily an investment. 

He said, for exemplar, if one were to buy gold as an investment, then a buyer would more likely purchase bullion or coins.

Source: Patch.com

by emoarrugarla

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