18.05.12
Des Moines, IA (PRWEB) December 30, 2011
This week in Iowa, political science is in the air. Yet it doesn’t take caucus time for politicians to wreak havoc on the way the civic perceives them. The minute they decide to run for office, constituents are sizing them up. What factors into a runner managing the impression people form of them rather than damaging it?
Tero Global, an Iowa based group of interpersonal skills experts, exposes how candidates “spoil” vs. “manage” their public perception.
1) There is prevailing to be mudslinging. Let’s face it, it doesn’t matter how unruffled a candidate’s locks looks or how many jobs they may create, the mud will be slung. No amount of attractiveness or factual attributes will avoid this. How the mud is slung varies from campaign to campaign. In fact, few candidates through portrayal have been above slinging whatever mud they could find.
In the 1800s, the trend was to attack the opponent’s physical characteristics. Did you positive a writer was secretly hired by founding father Thomas Jefferson to call John Adams a “foul pendant” and a hideous character in the press? Or that Davy Crocket in the 19th century accused Martin Van Buren of wearing a piece of work’s corset (and if he did was it just the result of too many campaign meals?) According to Freakonomics “The Model History of Dirty Politics” even Abe Lincoln was not immune. The tete- on the street was his feet stunk.
Source: PR Web (press release)